MY Part:
Brand Identity
Social Media
Art Direction
Marketing Strategy
Illustration
Working with Alberta’s Queen Bee.
ABC Bees is an apiary and beekeeper training company located in the beautiful foothills of central Alberta. They started with a simple goal, to share their passion for beekeeping with other burgeoning beekeepers, and blossomed into a buzzing beekeeper training company. When I started with ABC Bees, they were just beginning their 10th year. A new logo was introduced to mark the anniversary and a new series of long table dinners to promote Farm to Table dining in Central Alberta. Also during that time period, we launched her training program from in-person to online. A huge transition that had its share of ups and downs. Now ABC Bees is thriving, their Instagram following has grown from 3000 followers to 5000, in two years. All done through organic growth! Eliese Watson is an inspiration, and it was incredible to work with her for almost 24 months.